BARIG supports national image campaign “logistics heroes“

BARIG supports national image campaign “logistics heroes“

With the image campaign ”logistics heroes“ the newly launched initiative ”Economic drivers“ draws increased attention to the logistics sector, which is greatly underestimated in public discourse. The Board of Airline Representatives in Germany e.V. (BARIG) is now an official supporter.

The logistics industry is the third-largest economic field in Germany. With the image campaign ”logistics heroes“ the newly launched initiative ”Economic drivers“ draws increased attention to the logistics sector, which is greatly underestimated in public discourse. The Board of Airline Representatives in Germany e.V. (BARIG) is now an official supporter. The Frankfurt-based association represents the interests of around 100 national and international airlines operating in Germany.

”Our airlines from the areas cargo, passenger and charter as well as our Business Partners are major components of the logistics industry in Germany and also worldwide,“ BARIG Secretary General Michael Hoppe states. „Skilled personnel, innovative concepts, digitization and modern structures are contemporarily discussed topics in air traffic. For this reason, we are strongly engaged in this campaign for an improved image and increased acknowledgment of the importance of the national logistics sector, which meanwhile records over 3 million employees, to the German economy.

Regarding the campaign’s content Michael Hoppe further explains, ”On posters, advertisements, internet sites and social media channels our ‘logistics heroes’, which are friendly employees from various parts of the logistics sector, present their professionality, motivation and daily performance through clear statements and facts. We are looking forward to a great campaign and hope for positive feedback from our potential future ‘logistics heroes’“.

Caption: Like BMW, Siemens and Airbus, BARIG is now one of over 40 supporters of the initiative “logistic heroes”, consisting of companies, associations and federations as well as media partners.

BARIG supports national image campaign “logistics heroes“

Press releases

BARIG member & partner login

Please login for full website access.

BARIG news

BARIG welcomes decision of the German Federal Government: Voucher solution benefits customers, the travel industry and air traffic

• Fair solution for all parties involved
• Reimbursement obligation must be temporarily suspended
• Secure future must be ensured by the EU

Read on

BARIG appeals in Corona-crisis: Politics must widely support airlines' efforts to secure liquidity

• COVID-19-pandemic poses a high liquidity threat to the aviation industry
• Reimbursement obligation must be temporarily suspended

Read on

BARIG on the Further Spread of COVID-19: Present Political Aid is Supportive, but Insufficient

• Progressing COVID-19 pandemic poses threat to livelihoods
• Ensure liquidity of airlines and functionality of all system partners
• No restrictions on air freight and...

Read on

BARIG Invited to the Frankfurt UAS MBA-Fireside Reception

A different approach to career counseling - on March 6, 2020, Michael Hoppe, Executive Director of BARIG, was guest at the UAS fireside reception hosted by Prof. Dr. Karl-Rudolf Rupprecht and...

Read on

BARIG at the ACCF Regional Dialogue Air Freight

• Third Regional Dialogue Air Freight
• Sustainability in Air Freight Logistics

Read on

BARIG Spring Brunch 2020: A Tradition Continues Successfully

Networking in a welcoming atmosphere – over fifty representatives of airlines and business partners of the BARIG Community gathered for the eighth annual BARIG Spring Brunch.

Read on

    All news

    BARIG News

    Stay up to date about German aviation news and the BARIG network.

    BARIG news

    Please add your name.
    Please add your email address.
    Invalid Input


    Please make a selection.
    Please make a selection
    Please agree to the use of your personal details
    Invalid Input